Read attachment Essay Example | Topics and Well Written Essays - 1000 words

Read attachment - Essay Example In his thesis, Turner points out that America is unique due to a number of reasons that include the settlement by White people, the existence of large areas of free land and its continuous recession as well as the Westward advancement of American settlement. He further argues that it is these three attributes that are the central story of American history. A number of historical events can be noted to arguably support this thesis. One of these events is the Bacon’s rebellion. The Bacon’s rebellion is noted to have occurred over a period of several months in Tidewater Virginia. The rebellion was brought about by a rapidly growing shortage of available land as well as the colony’s relatively complicated relations with both the hostile and friendly tribes of Native Americans. Noble (42), points out that in one of his essays, Turner points out that the Bacon’s rebellion was essentially the first attempt of the American people to attempt to throw out both the British authority as well as the colonial aristocracy. As is characteristic of Turner’s thesis, the eastern authority was able to gradually push inland into the American frontier to the fall line of the rivers that served to end the existence of this first frontier. Turner’s thesis is also noted to be supported by the ideology behind Manifest Destiny. The ideology behind this phrase was that it was indeed the providential mission of the United States to ensure that it extends itself over the frontier as this was essentially a God-given national right. In this regard, the American frontier is noted to have quickly moved across the nation although this was not done in a uniform manner. Americans believed that all the land spanning form the Pacific to the Atlantic should be filled. When all this area was eventually filled in 1893, Turner proclaimed that the American Frontier was closed. It was during this time that the United States started moving towards a

Health care Essay Example | Topics and Well Written Essays - 1500 words

Health care - Essay Example A concept entailing a well designed marketing offers guidance to the development of comprehensive marketing initiatives, which assists in attracting individualized markets. The target market of health care organizations comprises of group of customers through their services and goods. This creates the need for a good strategy, and the target market is evaluated the well thought-out in order to develop a plan for targeting surrounding community. Therefore, health care organizations position themselves in a way that separates themselves from the competitors. In this case, heath care organizations offer the similar services and products, thus by providing unique services the organization leads attraction of new customer’s base and development of a substantial relationship between customers and organization. Moreover, the organization target market is considered unique through the services and products that they offer in order to attract new customers. Competitive health care indu stry requires a periodic examination of products and services in order to ensure that the products and services offered to the patients are of high quality. ... The hospitals have also been conducting periodic surveys in order to identify target segment within a certain area. The hospitals provide unique services in order to part themselves from the competitors. On the other hand, there is a need to understand the fundamental dimensions of differentiation and position in order to explore the marketing strategies of Cleveland Clinic and CVS Minute Clinic. According to Spencera, Joinerb and Salmonc (2009), differentiation relates to the process of adding a set of substantial differences that are valued by customers in a way that can distinguish the organization products and services from competitors’ offerings. Therefore, the health care institution differentiate their market through offering an along five dimensions, which include; products, services, channels, image and personnel. However, services dimensions in health care field are significant through the relations between the employees and patients. In this case, a positive experie nce concerning the employees and patients can create the difference of one hospital from the competitors. The hospital applies a well-planned marketing and branding tactic in order to establish a course of action for the maturity of effective marketing campaign. Moreover, they have marketing and branding strategies, which are key components of consideration through the development of their marketing plan. Cleveland Clinic and CVS Minute Clinic have an approach that offers incentives for the process of expansion through marketing initiatives, which attract distinguished market. Therefore, they are able to offer services that are desired by a certain group of consumers in the target market. The target customer refers to people who have a high likelihood